Mar 20, 2019

Technology: leading the marketing industry in adtech innovation.

W Enterprise helped debut AppNexus in the UK at a time when ‘programmatic advertising’ was a niche and novel concept that few journalists understood, or indeed wanted to understand.

Through media training, journalist engagement, roundtable events, news amplification, and a robust thought leadership programme, we helped establish AppNexus as the leading independent ad tech company in the UK, comparable only to Google.

Beyond this debut, we have helped maintain the company’s profile and reputation against an industry backdrop of data hysteria and technological transformation.

Our work has transcended marketing media, such as Campaign, the Drum and Marketing Week, and taken the business into the national top-tier thanks to extensive pieces in the FT, The Guardian, City AM and others. This has all helped to secure APPNexus’ status and reputation as one of the world’s most innovative tech companies globally.

Most recently, we have been leading the communications around AppNexus’ takeover by US telecoms giant AT&T to form Xandr, a new type of advertising agency, with purpose at its core.