HABITO

Mar 20, 2019

Financial services: disrupting an archaic market.

W Enterprise was initially hired by Habito to raise the profile of its founder, Daniel Hegarty, as part of a drive to attract investment in the face of fierce competition from rivals.

Thanks to our focus on national, broadcast & investor media, Habito was able to raise £27.5m in funding from some of the biggest names in venture capital and FinTech.

The subsequent stage of our campaign was to drive sales among consumers, something we did with input from the W brands creative team.

From hi-jacking news around the budget to amplifying their life insurance product launch and riding the data wave, our work got them out of the trade and into mainstream national, broadcast and consumer media. Our ‘Best places to live in the UK’ campaign alone saw daily sales increase over 600 per cent.

We have since been tasked with amplifying Habito’s biggest ever ATL campaign: we produced a celebrity content series for social media, managing all activity from talent wrangling to script writing, production and social media placement.

The unique, blended corporate and consumer communications approach we have deployed for Habito has delivered the reputation-building credibility and consumer awareness necessary to build the Habito brand.

Alongside this, our focus on SEO-optimised PR content has allowed us to deliver genuine commercial results for the business.