Retail: taking a business from start-up to consumer brand.
Our brief for e-commerce retail platform Trouva was two-fold: grow brand fame and category understanding for Trouva’s revolutionary new concept, while converting sales with a commercially-driven PR strategy.
Working with Trouva from launch – and our CEO Warren Johnson, as an early-stage investor – W’s team drove everything from messaging, brand building and investor engagement, through to consumer-first coverage and an impactful PR for SEO press office to drive sales for the business.
We started by working with Trouva on an evolving brand narrative development to drive home the brand building message – that offline can be the high street’s white knight, but only if used in the right way.
We then led comms for the brand’s unprecedented $10m Series A funding, generating coverage across mainstream, business, technology and retail media titles, including Page 1 of the Sunday Times’ Business supplement.
Finally, we used our consumer brand expertise to dial up specific consumer moments and bigger-ticket influencer activations, delivering thousands of pounds worth of sales for the start-up.
Our April 2018 Stylist Cities story alone is credited with generating a 21% uplift in gross revenue compared to March, thanks to coverage that included the Sunday Times, Daily Telegraph, the Evening Standard, Harper’s Bazaar and ITV news.
Our work with Trouva is an example of how our team is able to guide a business through its start-up phase and transition it into an increasingly consumer-facing brand and we continue to support the business as it expands internationally.