We cleaned up in awards season
It’s been an award-winning few months for W Enterprise, with us donning the glad-rags for both the PR Week Awards 2018 and The Drum Awards 2018. Collectively, campaigns with Enterprise members at their core were responsible for winning a whopping four awards in two short months.
We scooped three new awards for our trophy cabinet for our work with charity CALM, winning PR Week’s Not for Profit Campaign of the Year, Most Innovative Use of Digital and Social Media and The Drum’s Best Charity/Not For Profit Social Media Strategy/Campaign. The campaign, L’eau de Chris, saw us working with Love Island heartthrob Chris Hughes to launch a rouse to press for the debut of his first premium bottled water product being taken to
market – infused with his real tears it was set to fly off the shelves. 24 hours later at a jam-packed press conference held at TOPMAN HQ, we revealed that we were actually raising awareness around the growing issue of male suicide across the UK, helping the nation understand how ludicrous (L’eau de Chris, get it…?!) it is that men bottle up their emotions, and that suicide remains the single biggest killer of men under 40 un the UK. And among the hundreds of pieces of national and broadcast coverage, we also drove an incredible 495% uplift in visits to the CALM website in the first 48 hours of the campaign, with 95% first-time visitors.
Our final gong came for the ingenious Freddonomics campaign with MoneySuperMarket, taking the top prize for PR Week’s Financial Services Campaign of the Year Award. We created and launched a high-impact and zero-cost campaign that forced global brand Mondelez to change the price of one of one of the nation’s favourite treats – the Freddo bar. Not bad going.